Digital Media

Documentary- The Story of Content: Rise of the New Marketing

👉 If you enjoy the documentary, look for more content marketing news & education here: https://contentmarketinginstitute.com/ Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. Download a discussion guide here: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ ⭐️ The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. 00:00 Intro 7:00 - John Deere case study 10:30 - Procter & Gamble case study 13:20 - History of custom publishing 17:00 - Blendtec case study 23:15 - River Pools case study 29:09 - Red Bull case study 33:40 - Marriott case study 36:25 - Jyske Bank case study ⭐️SUBSCRIBE TO OUR YOUTUBE CHANNEL TO GET SEE OUR CONTENT FIRST⭐️ 👉FOR TONS MORE advice & education👈 http://contentmarketinginstitute.com/ 📨SUBSCRIBE TO OUR EMAIL LIST! http://cmi.media/emailsub 🌎LEARN ABOUT CONTENT MARKETING WORLD (#CMWorld) #CMWorld: http://www.contentmarketingworld.com/ 💻 ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ 🤓SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ 💥LEARN ABOUT CONTENTTECH SUMMIT: https://www.contenttechsummit.com/ ⭐️ LET'S CONNECT!⭐️ Twitter ► https://twitter.com/@cmicontent Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Instagram ► https://www.instagram.com/cmicontent/ Slideshare ►http://www.slideshare.net/cmi

Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media | AdExchanger

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.

Wall Street Wants To Know What The Programmatic Drama Is About | AdExchanger

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access to bidstream data. Google screwed over every vendor that committed time and energy to the Chrome Privacy Sandbox. The Trade Desk is throwing its weight around. Prebid and The IAB Tech Lab are […]

The Plan is to Make the Internet Worse. Forever. | Aaron Bastani Meets Cory Doctorow

Did you know that the standard of Google searches has actually gotten worse over recent years? Once you think about it, it makes sense. Highly effective search means fewer searches overall. And fewer searches mean less ad revenue. The financial basis of Alphabet, which is Google’s parent company, is, of course, digital advertising. Which means that undermining the quality of the company’s cornerstone product actually makes money. That’s how crazy the modern internet has become. There are, as the saying goes, many such cases. Cory Doctorow, this week’s Downstream guest, has a word for this phenomenon: ‘Ensh*tification’. He’s written a book about it, too. In front of a live audience at EartH Hackney, Aaron Bastani sat down with him to discuss it, and the implications of an internet that just gets worse. Ensh*tification: Why Everything Suddenly Got Worse and What To Do About It explains the destruction of the internet by monopolistic, multi-trillion dollar forces. Silicon Valley, once a source for technologically infused optimism, is now destroying the information space we all share. The internet still brings immeasurable value, of course, but the cost-benefit for society and users is increasingly up for debate. And things are only headed in one direction. Over 90 minutes, Aaron and Cory discuss the book’s most eye-opening case studies, unpicking the insidious tactics employed by the tech giants, and revealing just how unscrupulous these companies are. Their end goal is, in many ways, at odds with a anything that resembles a civilised, democratic society. ​ 00:00 Intro 04:21 Is the Internet Getting Worse? 09:11 Manipulating Stock Prices 13:07 The Death of Competition Law & the Rise of Monopolies 20:14 Facebook: An Ensh*tification Case Study 25:32 Jedi Blue: Illegal Collusion 27:45 How Amazon Rigs the Game 32:30 Is Big Tech Behind Inflation? 37:03 Uber and the Giant Toy at the Fair 40:03 Why Capitalists Hate Capitalism 45:40 Boobytrapped Technology 49:28 Time for a Post-American Internet 54:59 The Internet Is Swallowing the Real World 59:12:10 The Solution? Seizing the Means of Computation 1:04:48 Open Source Versus Free Software 1:07:50 Is Everything Getting Worse, or Just Big Tech? 1:11:00 How to Stop Big Tech From Capturing Policy? 1:15:20 How to Build Solidarity Among High and Low-Paid Tech Workers Support our work: http://novara.media/support Buy Novara Media merch: https://shop.novaramedia.com/

Mid-2000s Optimum Triple Play Commercial iO Digital Cable (877)-393-4448

The commercial that was prolific in the NYC area throughout the mid to late 2000s.

Curation helps publishers reclaim control of the media ecosystem

The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media outlets hoping to sustain growth. It’s not yet clear what form this will take in the future — how artificial intelligence may continue to reshape the media ecosystem. Still, there’s reason to be confident that part of the solution, for now, lies in curation. For years, search acted as a proverbial bridge between audiences and publishers — a strong search ranking could deliver a steady stream of readers, creating an environment where scale was achievable and advertising revenue naturally followed. Clicks (from search) represented user interest, visibility and value, anchoring many outlets’ business models for decades.

Curation and The Great Programmatic Reset - State of Digital Publishing

Discover how curation is redefining programmatic advertising with smarter deals, better targeting, and stronger outcomes.

INMA: Aftonbladet sees 75% increase in subscription sales with front page A...

The Aftonbladet newsroom now uses a machine learning (ML) model designed to predict which articles are most likely to result in a subscription.

Connected TV, Explained: CTV Advertising, CTV vs. OTT, and Strategies for Primetime ROI.

By 2026, U.S. adults will spend 20% of their daily media time on connected TV (or CTV) platforms, more than 2 and half hours per day. For marketers, this means a new opportunity to reach, connect, and engage with potential customers right in their living rooms, on their biggest screens. But CTV advertising hasn’t been around all that long, and it can feel a little daunting to those looking to make the leap. But don’t worry, AdRoll is here to walk you through the ins and outs of modern TV advertising and strategies for primetime ROI on this exciting channel. Learn more: https://www.adroll.com/blog/what-is-connected-tv-ctv-advertising-a-beginner-s-guide

SubwayTakes with Kareem Rahma

Social marketing start-up Popdeem raises €500k in funding - Start-ups | siliconrepublic.com - Ireland's Technology News Service

Influencer marketing platform Popdeem has raised €500,000 in funding from Delta Partners, Enterprise Ireland and several leading angel investors.

Time for Brands to Build Their Own Social Sites

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency.

Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy - Copyblogger

When you build your business on a platform you don't control, you're taking on a lot of unnecessary risk and headache. The term sharecropping refers to the farming practices common after the U.S. Civil War, but it’s essentially the same thing as feudalism. A big landholder allows individual farmers to work their land and takes most of the profits generated from the crops. The landlord has all the control. If he decides to get rid of you, you lose your livelihood. If he decides to raise his fees, you go a little hungrier. You do all the work and the landlord gets most of the profit, leaving you a pittance to eke out a living on.

Why curation could be the future of publishing

With some much freely available material online, what is needed is a filtering and selection process - something publishers are uniquely placed to provide